27
Jul 10

9 Deadly Words Used by a Woman

Pin Up GirlSaw the original picture on 9GAG and thought I’d write it out for everyone to admire. You might be in trouble if you’ve ever heard any of these, trust me!

  1. Fine

    This is the word women use to end an argument when they are right and you need to shut up

  2. Five Minutes

    If she is getting dressed, this means a half an hour. Five minutes is only five minutes if you have just been giver five more minutes to watch the game before helping around the house.

  3. Nothing

    This is the calm before the storm. This means something, and you should be on your toes. Arguments that begin with nothing usually end in fine.

  4. Continue reading →


21
Jul 10

Engaging Customers Through Executive Blogging

Executive BlogBlogs by senior company officials-often referred to as CEO blogs are a great way for companies to engage and connect with their customers, prospects and investors as well as to talk about goings-on inside the company. Other benefits of business-to-business blogging include building a hub for all your social media initiatives, reinforcing the company’s brand, making company announcements to which people will pay attention, open new marketing channel for products and services and in some cases, even create a dynamic mean for providing customer service and support. B2C companies have been blogging for years, often having separate blogs for their product lines, customer service and investors. Some will keep company blogs, some – employee blogs, and some will go as far as hiring professional bloggers specifically to write posts in a manner consistent with expectation of blog-reading customers.

B2B customers are no different from B2C: fed up with companies that have grown detached from them, they are likely to favor companies that make an effort to connect with them and engage in dialogue and knowledge-sharing. Continue reading →


06
May 10

Moving Ad That Will Touch Your Heart

Even if you’re not an advertising or marketing professional, you probably realize that marketers use different kinds of appeals to relate the company’s message to its consumers. Some of those appeals are emotional, other are sex-appeals, rational, social, music, scarcity, adventure appeals and many others. Truth is – all humans have needs, weather it’s clothes, food, shelter or comfort. While those necessities cannot be created with a TV ad, advertiser’s job is to make us aware of our needs and persuade to use a certain product.

Different products require the use of different appeals, depending on the type of product and the customer demographic. Most ads, however, divide into two main categories: emotional appeal and rational appeal. Rational-based commercial will try to present a clear sales argument and facts hoping that customer’s logical progression will lead them to a specific product. Think of a computer commercial or a new drug that give you facts and benefits. Emotional-based marketing is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases. Well, this blog is to show you one example of such emotional advertising and to get your feedback. Does this make you want to purchase this product?

Without further ado: A deaf girl learns to play the violin. Beautiful and moving Pantene TV commercial.

If this ad doesn’t give you chills, you have antifreeze for blood.



03
May 10

Chicken Chicken Chicken

Ever sat through a boring presentation? I know I have. Slide after slide, graph after graph – in the end they are all the same. Remember that stats class when the professor put up all those graphs and flowcharts desperately trying to explain the significance of p-value?

Well here is Doug Zongker’s (University of Washington) take on PowerPoint presentations. If you miss any important slides, you can also look at this PDF.

This is what happens when you put all your eggs in one basket.


01
May 10

Official Site Launch!

Yaaay! Solyak Marketing & Creativeis ready for it’s official Launch! We’ve been working hard for the last four months trying to get all the scripts, graphics, content, forms, etc. to work and today we can finally take a deep breath and relax.

The site still has a couple of things that need tweaking and updating like the Portfolio section since not all of our work is there. Please help us making this website awesome and report any bugs or suggestions on how to improve it.

You can also connect with us though several different ways. Add us as friend:

YouTube and FourSquare accounts will be added soon.

So what is this Blog about? Here you’ll find information on a variety of topics ranging from tips on social media, web design, graphic design and blogging. You’ll find reviews of latest trends in marketing and advertising as well as newest technology. You will also find viral videos and great resources for young professionals, or just plain silly stuff for you entertainment. Make sure to leave a comment on my posts.

Keep on checking back for great content, and if you need a professional web design for your business, let us help you with that.

* Special thanks for Jami Gibbs, Matt Brennan and Sean Clark for all the help with this website!